The P. Cruz S.A. innovative policy lies in facing up and integrating new high technology projects in order to cover the necessities of the most demanding customers.
We are aware that the research and development of new products together with the innovation in the management, make us more competitive, allowing us to deal with new challenges in a constant changeable market as it is the tool machine. Therefore, we can react faster to the surrounding changes, being more flexible and encouraging the creativity in order to offer more successful opportunities to our customers.
P. Cruz S.A. has opted from its beginnings for the use of the most advanced technologies and has adapted them to the specific world of the stone manufacturing. Its effort has been also dedicated in order to do this technology suitable for all the personnel, with no need of a high technical qualification. So, this company has developed its own software for its machinery, easy to use by the operator and specifically adapted for the stone sector.
The efforts are guided to the total automation by the introduction of new technologies to the machine contro, using techniques as robotics, artificial intelligence, computer vision and control systems to give speed, simplicity and accuracy in the material processes.
Our Innovation, Development and Research Department (R + D + i) was born with a clear objective: "Arrive where we haven't arrived". For its performing, we have at our disposal a specialized team of designers, engineers and technicians that, supported by the highest technology, carry out a company and product development according to the highest requirements of the market and the quality in all the production phases. The aim is to create a technically competitive product, using the last technological and design advances.
Nowadays, we want solutions for the future and a proof of it is the wide R + D + i program that the company expects to carry out in the next years, providing improvements and incursions in the new technological trends.
In short, we carry out technology there where we go.
Commitment for the innovation
The P. Cruz Group's strategy is based on the investment in Research and Development. The investment in research of new products and markets is more than the 2% of the Group's turnover.
Year by year, a higher number of resources is assigned to the Investigation and Development of new products with the aim of answering to the consumer needs and being competitive in the market.
"If I don't know about anything, I will do research on it."
